Fuorisalone

The iconic event of global design: our partnership with Fuorisalone.

Fuorisalone
About the project

In collaboration with the editorial team of Interni Magazine, part of the Mondadori Group, we developed an integrated communication project to promote Fuorisalone 2018, the renowned event that accompanies the Salone del Mobile in Milan, the most important global event dedicated to design.

We managed the brand's image and the adaptation of the concept across all channels. This included banners, urban communication, an event guide, and digital graphic design to ensure a widespread brand presence, alongside the creation of a custom font and the "House in Motion" logo, in line with the theme of the edition. Additionally, we produced a meticulously crafted press kit, which included informative materials for the media, and sophisticated editorial graphics to ensure consistent and impactful visual communication across all channels.

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The solution

We created a visual communication solution designed to express the excellence of Fuorisalone and attract an international audience.

Every element, from graphics to design, was created with the goal of strengthening the event's identity and ensuring a significant visual impact. The sophisticated editorial design we developed ensured consistent and impactful communication across all channels, consolidating Fuorisalone as a leading event in the global design scene.

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Results

The strengthening of Fuorisalone's identity, through impactful communication and consistent presence across various media, solidified its reputation, boosting participation and engagement among designers, companies, and design enthusiasts.

Our contribution ensured that Fuorisalone 2018 remained in the hearts and minds of the audience as an unmissable event, embodying innovation and high-quality design.

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